Tuesday, February 10, 2009

You Go (Away), Hershey

There's good marketing and there's outright theft.

Back in September I reviewed Seattle Chocolate's Chick Chocolates (sent to me by my good friend Toby Page). Now these are damn good chocolates - and the flavors vary according to the "Chick." Nutty Chick has nuts, Survivor Chick has raspberry, etc.

Now look at these:

Shame, Hershey, shame! This is a blatant rip-off of a great idea.

These are called You Go! and they have Sporty Girl, Drama Girl, All-American Girl, Social Girl, Fashion Girl, and Funny Girl. (Just call me Vomit Girl.) I am sick that those are the qualities they chose - what about Smart Girl? or Loyal Girl? or Caring Girl? or Geek Girl? Drama, Social and Fashion Girl - please! At least Seattle Chocolates had Survivor Girl (for breast cancer).

And all that is inside are a few Kisses - nothing exciting - all the same. The descriptions of all the girls are also eerily similar. Teenagers will probably snap these up. But the chocolate inside and the concept is a thousand times better as done by Seattle Chocolate - and those target women, not girls.

I think if you steal an idea and make it better, I can get behind it. Hey, after all, there is nothing new under the sun. But if you make it worse? If you didn't get why it was cool in the first place? That's criminal.

You know, Fashion Girl looks a lot like Posh Spice (Victoria Beckham). Maybe we could get her to pull a Naked Cowboy and sue. Where are flaky "celebrities" when you need them? Maybe we could call Lawyer Girl. Or better yet, Judge Girl.

And maybe even Executioner Girl.

You go, Girls.

1 comment:

Heidi said...

That chocolate company needs to sue Hershey.

I mean, I can't believe this.

I'm boycotting Hershey and writing a letter to the CEO.