I love peanut M & M's and how cute are these? There's the sexy green M & M wearing a pink ribbon and saying "Here's a sweet way to show you care!" And the M & M's are in shades of pink! M & M's Brand is contributing $650,00 to the fight against breast cancer. This is great marketing, a great cause and a great product. It's fabulous!
And look at this:
Double Chocolate Milanos - another product I love. Any gourmands out there are thinking "What a loser! She chooses Peanut M & M's and Milanos over organic chocolate! How common! Heck yes, say I! I once talked a man out of his Milanos on an airplane and I would do it again if given the chance! These cookies rock! (Need I remind you that Pepperidge Farm makes those Chocolate Goldfish?) Now here's an even cooler thing - it says on the bag "The inspiration for Pepperidge Farm's efforts against breast cancer is our founder Margaret Rudkin. In her journey through life Margaret was also touched by breast cancer." Pepperidge Farms is donating $200,000 for the fight. Another great promotion and another great product.
So what lessons are here? (Besides that I should never run for office?) At the end of the day, M & M's and Pepperidge Farms are not only making more money, they are putting some of that money where their mouths are. We can talk about things all day, but in the end all that really matters is what we do. Is there anything you've been talking about but not doing? Some people have magnets on their cars for breast cancer, but they haven't written a check or volunteered or actually done anything for the fight. There are people who have Support the Troops magnets on their cars and walk right by those in uniform in the airport. Do you know how easy it is to say "Thank you"? Talking the talk is great, but walking the walk is better. Take action - it's the only thing that makes a difference. And it doesn't have to just be for a cause, maybe you're always talking about how you should lose weight or exercise or save money or travel more. Stop talking and start walking! Your life is what YOU make it.
And not through what you say, but what you do.
Let M & M's and Milanos inspire you! If a cartoon character can fight breast cancer, think what you can do! (And buy some while you're at it! They're damn good!)