Wednesday, November 11, 2009

Weird Brand Extension

I was in Belk the other day and saw Godiva candles. I am not kidding. Fragrances like black truffle, raspberry ganache, white chocolate, and holiday peppermint. At first I was pretty excited. Then I smelled them. Not so good.

I mean they really did smell like chocolate, but I really don't want to burn chocolate candles. Christmas tree candles - yes. Harvest spice candles - yes. Even raspberry candles. But these are strong, too sweet. It will be interesting to see if they sell.

I think maybe Godiva should stick to making things you can eat.

If anybody burns one of these, let me know. If you burn one, and then want to eat a truckload of chocolate, let me know.

Hey - maybe THAT'S the plan!!

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