Since I was on a Kiss roll, I decided to revisit the Wilbur Bud. Wilbur Chocolates claims Hershey stole the idea for the Kiss from the Bud. Whatever.
Okay, the Buds are kind of the same shape, a little smaller than the Kisses. They have Wilbur and a spiral design on the bottom. They are lame. I was unimpressed by all the candy from Wilbur. It wasn't bad, it just wasn't especially good. I've never thought of chocolate as bland before, but most of their candy was bland.
The Lesson of the Kisses? I think Hershey knows what we love about Kisses - it's the shape. We love it and the size is perfect. Flavor experimentation is great here - it's a celebration of the shape. And I love the different color foil wrappers and the little white paper label popping out the top of the Kiss. The packaging makes each Kiss special (just like real kisses!). Remember - be the best YOU you can be.
Sorry, Wilbur, Buds just aren't Kisses. But they might be sour grapes!