Did you know MARS has a Historic Division? It was established in 2006 with the goal of becoming the undisputed leader in chocolate history. (You go, MARS!). Their marketing company sent me a really cool box of their new American Heritage Chocolate. It's made with only ingredients available during the 17th century. Hmmmmm.........let's investigate.
Isn't this packaging fabulous? A VERY cool wooden box:
A beautifully printed book and DVD were in the box. MARS researched the ingredients and used them to re-create colonial chocolate. The colonial chocolate making process is recreated in the video.
There were some samples - these are chocolate sticks:
This bag contained more chocolate sticks, but there's also hot chocolate mix in the line.
This contained a big chocolate block designed to grate, shave or melt and use on desserts:
I'm thinking maybe this would be terrific for Colonial Williamsburg or other museums. Might be really cool for teachers to use with their students. Definitely a niche product. (You can check all this out for yourself at http://www.americanheritagechocolate.com/ - a very well done website.)
But for the rest of us...um....it's just not that great. I don't want to eat more of this - too dry. It does have a strong chocolate taste, but I'd rather have just a regular old chocolate bar. Or a handful of M & Ms. We've come a long way, baby!
But I love MARS for innovation and cool marketing!